Get 12 Testers for 14 Days
& Publish Faster

If you opened your personal developer account after November 13, 2023, one rule stands between your app and the public store. Everything else on this page exists because of it:

Until a closed test clears both numbers, the apply button on your Production page stays locked and only your testers can install the app. Here is the rule exactly as Play Console shows it:

That checklist is the real work. We run the whole test for you.

Google added this rule in late 2023 as part of a wider push to raise the quality of apps coming from brand-new developer accounts. The thinking is simple: two weeks of genuine daily use by real people surfaces crashes, confusion, and abandoned side projects in a way no automated scan can, so only apps that have already been used by real people reach the public store.

The rule has been softened once since it appeared:

The 14-day window has stayed the same throughout, so any forum thread demanding 20 testers is describing the old version. Our note on how many testers you actually need has the current numbers.

Notice what the policy never mentions: where your testers come from. Google leaves the sourcing entirely up to you, and every one of these routes satisfies the rule equally:

What Google looks for is simply genuine use, and that is how we run every test: real people and real daily activity, on their own devices.

We have run Google Play closed tests since February 2024, a few months after Google introduced the requirement, and we built two things side by side: a managed service run by our own team of paid professional testers, and the biggest free community, where developers test for each other.

Put simply, we are the most experienced and the biggest provider of this service. No one has taken more apps through Google Play testing than we have: our paid service has taken more apps live than anyone else out there, and we run the biggest free testing community there is.

The two routes are deliberately separate. The managed service is our own paid professional team, and it carries the production access guarantee: approved, or a full refund; the free community is developers testing each other. You can compare the managed plans above or meet the free community app.

There are two honest ways to clear the requirement with us, and the only real difference is whether you spend time or money.

• Managed service. Our own team of paid professional testers takes over: assigned within 6 hours, testing every day for the full 14 days, with the production access paperwork handed to you at the end. It fits best when the launch date matters, and it starts at $15. See the plans.
• Free community app. Download the Testers Community app, earn credits by testing other developers' apps, then post your own app to get 12 testers opted in for 14 days at no cost. Credits take only 15 to 20 minutes to earn, but your test then depends on other developers choosing and opening your app, so there is no production access guarantee on this route. It fits best when your launch date is flexible. Start with the free app testers route.

The two routes run on different testers. The managed service is our paid professional team on our schedule, with the production access guarantee on top; the free community is fellow developers on theirs. That guarantee is why we recommend the managed route whenever your launch actually matters.

Two plans. That is all. Nothing complicated to compare.

• Starter, $15. 15 real testers for the full test, feedback reports, pre-filled production access form answers, and our production access guarantee. Fifteen testers clears Google's 12-tester minimum with a safe buffer.
• Pro, $25 (most popular). The full 25-tester batch, plus a detailed ASO report that shows how to rank higher on Google Play, and priority support.

You choose at checkout, and credits never expire. Full pricing lives in the plans section above.

Your managed test is a straight line from setup to production, and your part of it takes just a few minutes. Here is the whole run, day by day:

1. Day 0Your only setup

   You add our Google Group to your app's tester list in Play Console, following the short video we share that shows exactly where it goes, and you submit your app link on our website. That is your entire setup, and it takes just a few minutes.

2. Within 6 hoursEvery tester starts

   Every one of our testers downloads your app and starts testing the same day. There is no batch to wait for and no list to slowly fill.

3. Days 1 to 16Daily testing, watched live

   Our testers open and use your app every single day for a full 16 days, two days beyond Google's 14-day minimum, so your count always sits comfortably above the line. You watch every tester and every day move live on your dashboard.

4. Day 7 to 10Your reports arrive

   A feedback report on how the app performs, and your production access report. You can open a sample report right now.

5. Day 14You apply for production

   The console shows the requirement met and you apply with the answers we provide, while our testers keep going through day 16 so your count stays safely above the line. The how it works section walks through every step.

A real tester is exactly that: a real person, signed into their own Google account, opening your app on a physical Android phone they actually use. That is the only kind of tester we assign, because it is the only kind that means anything when Google reviews your test.

Our testers carry all kinds of phones, so your app is used on the same screen sizes, Android versions, and network conditions your real users have:

And we never touch emulators. A simulated device cannot reproduce the real, everyday use Google is checking for, so it earns you nothing toward production access. It is wasted effort, which is why real people on their own phones is not our upgrade, it is simply how every single test runs.

A managed test is much more than a tester count. All of this is included, and the reports have open samples you can inspect before you pay:

There are far more testing providers today than when we started; the requirement created a whole market. So here is the specific, honest case for choosing us over any of them.

The comparison is short:

Best value, best reviews, and the biggest, most experienced track record in this space. So ask any other provider why you should choose them over us: there is not a single reason they can give you. And you do not need to take our word for it. Search for us on Twitter, Reddit, or any developer forum: developers have reviewed us in public, on platforms we do not control, and the verdict is the same everywhere. Read the developer reviews or compare the plans.

Everything else on this page, the testers, the buffer, the reports, is something we do. Experience is something we are. We have repeated the loop from closed test to production access more times than anyone in this space:

We have spent over two years doing nothing but this process. There is no step of it we have not seen, and all of that experience goes to work for you: it is how your app gets production access without any issues.

It matters even more after you are live. Google Play is a maze, and policy questions or store issues can surface long after launch. We have seen all of it across thousands of developers, and helped every one of them through it.

Every test you buy comes with all of that experience attached. See the plans and put it to work on your app.

The typical developer who finds us is not starting fresh. They ran a closed test with friends, family, or another provider, applied, and got the “testers didn’t engage enough” reply. Usually two or three times before landing here. It is by far our most common starting point, and it is fully recoverable.

What changes when we run the next cycle:

• Engagement, every single day. Rejections come from tester activity that faded in week two. Our testers open and use your app daily through day 16, which is exactly what Google wants to see at review.
• A real answer to Google's reapplication question. The production access form literally asks, “What did you do differently this time?” After a cycle with us, that question finally has a substantial answer, and we pre-fill it for you.
• The same guarantee as every plan. Approved, or a full refund, no matter how many attempts came before.

Your earlier attempts do not follow you. The next cycle is a clean slate, and it starts within 6 hours. Pick a plan and start your clean cycle today.

Once your 14 days of testing are complete, going live is a short, predictable road:

1. Day 14Apply for production access

   Your test is complete, and you apply using the reports and pre-filled answers we share. You can open a sample of exactly what you get.

2. 48 to 72 hoursGoogle grants production access

   Google reviews your application and grants production access. That grant is the official confirmation your testing succeeded.

3. Right afterPush your app to production

   One step in Play Console. This starts Google's final, more thorough review of the app itself.

4. 5 to 7 daysYour app is live on Google Play

   The final review completes and your app is on the Play Store for real users.

And we stay with you the whole way: through the grant, through the final review, and after your app is live. If Google Play ever asks for anything down the line, we are still here. See the plans and get started.